Mumbai: Fujifilm India, a pioneer in diagnostic imaging and information systems for healthcare facilities, has rolled out a new campaign titled "Never Stop: Innovating for a Healthier World," featuring two new videos under it.
The campaign films premiered on Fujifilm India’s official YouTube channel and will be amplified across digital media platforms, OOH, and television channels in the next few days with the aim of generating awareness about regular health screening.
Aimed at spreading awareness about the importance of regular medical tests to eliminate the chance of chronic health ailments, the campaign videos focus on the significance of timely health checkups for people of all ages.
Moreover, the new campaign features the world-class diagnostic facilities provided by the Nura centre in partnership with Fujifilm. Recently, it has roped in fitness ideal Milind Soman as their healthcare and wellness brand ambassador.
Speaking about the campaign, Fujifilm India managing director Koji Wada said, "We’re pleased to launch the new brand campaign films under our flagship "Never Stop" campaign. As a brand, our efforts have always been to encourage people to look after their health, and therefore, the new videos primarily focus on the significance of regular health check-ups in order to prevent diagnostic delays. India has become the diabetes capital of the world, and we’re also seeing accelerating rates of cancer amongst our young and old, along with other health issues. With this campaign, we want to encourage every individual, irrespective of their age, to understand the importance of timely diagnosis and treatment. Further, with the vision of creating a healthier India, we will continue to innovate in the healthcare space for the betterment of society."
The films are based on the concept of a family doctor recommending his friends undergo regular health check-ups in order to avoid diagnostic delays. While emphasising the Nura centre’s innovations which help in early detection and diagnosis, the first film features a family of three—husband, wife, and a child—where the wife is seen complaining of tiredness, fatigue, and low energy levels. She is recommended by their family friend, who is a doctor, to go for a health check-up. After a thorough screening, she is then advised to visit a breast radiologist after early detection.
In the second film, a doctor calls upon his friend and patient and advises him to give his elderly parents the gift of a health checkup for their healthy future on their wedding anniversary. The parents are shown undergoing the screening, and the doctor advises them to consult an orthopaedic specialist. In both the campaign films, Fujifilm and Nura stress the importance of utilising technological innovations that will help people screen themselves regularly in order to lead a healthy lifestyle. They demonstrate the importance of screening both younger and older adults on a regular basis to detect and treat diseases in their early stages for a healthier future.
Speaking about the campaign films, Fujifilm India lead of brand communication, public relations and CSR Tribhuwan Joshi added, "We hope to inspire everyone, regardless of age, to recognise the value of prompt diagnosis and treatment with the launch of the new brand campaign film. We aim to strengthen our commitment to delivering sustainable solutions to the masses with the goal of making India healthier and never stop innovating for a healthier world."
