MUMBAI: Celebrating its 40-year milestone, fbb’s fashion brand Buffalo has created a nostalgic campaign, ‘Setting You Free’, featuring brand ambassador Varun Dhawan. The campaign has been conceptualised and created by AndAnd and produced by Jump Films.

Shot in breathtakingly scenic and quaint natural landscapes, the story travels between past and present where the protagonist, Dhawan, reminisces his experiences as he sifts through his wardrobe. While he touches and feels all his Buffalo apparels, he is taken on a nostalgic journey of all the stories connected to the same. He is reminded of his spectacular adventures, the people he met, the solitude he experienced and how he let go of his inhibitions and set himself free.

Celebrating the four decade success fbb COO Rajesh Seth said, “It’s not every day that we see brands successfully serve for forty years. We celebrate the 40th year of our iconic brand Buffalo with pride and are filled with gratitude for the undying support by our customers. We believe that this is just the beginning and are working towards achieving many more milestones.”

Speaking about the campaign, AndAnd Brand Partners Pvt Ltd co-founder Anand Subbarao said, “When you have Varun as an ambassador for a popular brand like Buffalo, executing the campaign is a seamless process. The brand has a strong yet soft personality that matches with the superstar; which is why the film looks distinctly great.”

Buffalo brand ambassador Varun Dhawan said, “As someone who truly believes in style, I am extremely happy to be associated with a brand like Buffalo which has been creating styles for four decades. Just a glance at the range will make you fall in love with the adventurous, stylish and comfortable collection of the brand. Kudos to Buffalo and I look forward to celebrating many more birthdays with this brand.”