KOLKATA: As part of the latest phase of its marketing campaign - ‘More Together’, Facebook has launched a brand new TVC today.

The latest ad film features Tony and Kaju – Tony’s canine companion who has recently entered his life to keep him company. Tony is soon aghast as Kaju’s antics get out of hand. He shares his ordeal with his friends and family on Facebook where he gets lots of suggestions that he promptly tries, but makes no progress. Till the advice in one of the Facebook comment clicks, and Kaju turns over a new leaf.

 The latest phase of its ‘More Together’ campaign marks the first anniversary of Facebook’s consumer marketing journey in India and is focused on showcasing the underlying belief that people can do more together than alone.

 The 360 degree campaign has been conceptualised and executed by Taproot Dentsu and Dentsu Webchutney and will go live in multiple languages across TV, digital, print, radio and OOH.

 As part of the campaign, Facebook will leverage the power of its platform extensively to bring these inspirational stories to life including a digital campaign #FBPePoocho highlighting how people can get support and solutions by reaching out to their connections on Facebook. The OOH leg of the campaign,  features eight creators, who exemplify the spirit of the campaign including Facebook food wiz Sanjyot Keer (Your Food Lab) and Curly Tales to the dynamic Husband-wife TV actor duo - SIT, along with others including Varun Pruthi, Maithili Thakur, Madhura's Recipe, BhaDiPa and Following Love.