Mumbai: Essilor, a prescription lenses brand, has launched their new Varilux campaign featuring the India brand face Virat Kohli. The campaign aims to establish Varilux progressive lenses as a perfect vision correction solution for consumers over age 40 affected by presbyopia.

The campaign showcases Virat Kohli as the evangelist and advocate for Varilux progressive lenses, recommending Varilux to his coach, for sharp vision at every distance.

Invented in 1959 in France, Varilux is a progressive lens brand worldwide that offers instant sharp focus from near to far. A single Varilux lens can combine up to 30 patents and the Varilux XR series lens is the latest innovation engineered with AI technology.