MUMBAI: Edelweiss Mutual Fund launched a digital film focusing on the importance of right advice under the #AdviceZarooriHai campaign. The campaign idea stems from insights on women coaches in India, who fight a battle of their own against bias in a society that does not have many women coaches advising the champions of India.

As testimony, the campaign is centered on the story of Bhakti Sharma, an Indian girl who broke the world record in 2015 by swimming 2.25 km in the freezing waters of Antarctica. Bhakti owes and credits her success to her coach - Leena Sharma – also her mother, who continuously invested the right advice in her at every stage and pushed her to achieve many laurels. The story goes to prove that the right advice can have the voice of a woman as well.

Prior to this film, a series of digital films were launched across multiple events highlighting the importance of right advice in various aspects of life and in investing. Edelweiss Mutual Fund is promoting the campaign through digital & social media.

Most investors are not equipped to understand the various categories and kinds of mutual fund schemes/products. The cost of going wrong and the impact of the wrong choice on the investment portfolio may be higher than the cost of taking advice from an expert. Hence, the right advice is important to choose the right investment suitable to the investors' risk profile and goals.   

Edelweiss Mutual Fund CEO Radhika Gupta expresses, “It is a known fact that countries with more women in the workforce are economically more prosperous and progressive. In fact, increasing labour force participation of women by 10 per cent in India can add more than 700 million to GDP by 2025. We are glad to partner with Bhakti Sharma and Leena Sharma and bring out stories like these which focuses on the impact women can have in the advisory field.”