MUMBAI: Kuku FM has got the south of India on its radar. The company has enlisted south Indian star Dulquer Salmaan to star in a new campaign which is aiming to captivate listeners across Tamil Nadu, Karnataka, Kerala, Andhra Pradesh and Telangana in a bid to bring regional stories and audiobooks closer to the hearts of millions.
The TVC has been made in Tamil and Malayalam, with dubbed versions in Kannada, Telugu, and Hindi, to connect with India's linguistic diversity. The campaign, titled Redefining the Art of Storytelling, will roll out in two phases, starting with social media and later expanding to television, OTT platforms, and offline channels.
With content in eight languages across multiple genres, Kuku FM aims to make storytelling accessible and relevant to listeners across regions.
Dulquer, a household name known for his versatility and appeal prominently among southern audiences, embodies Kuku FM’s values of authenticity, innovation, and customer-centricity. His deep connection to storytelling, nurtured from childhood, shines through the new TVC, where he recalls the comforting tales narrated to him by his grandmother.
To view the TVC click here: https://www.youtube.com/watch?
“With Kuku FM, I’m excited to revisit the roots of storytelling and invite listeners to embark on a journey of self-discovery and inspiration with their vast genres and collections with Kuku FM,” Dulquer shared.
“Storytelling is an art that transcends time, culture and language barriers,” said Kuku FM co-founder & CEO Lal Chand Bisu. “With Dulquer, we’re thrilled to explore new horizons in southern India, a region that’s rich in languages, history and stories. Our mission is to empower our listeners across Bharat with stories that entertain, educate, and inspire. By partnering with an icon like Dulquer who is a versatile actor and truly understands the craft of storytelling, we’re not only celebrating the past but also reinventing how stories are shared in the digital age. Dulquer is a prominent actor who is well-regarded among younger audiences and families, positioning him as a relatable figure for listeners across diverse age groups. Furthermore, his influence extends beyond the realm of cinema into the digital space, thereby aligning perfectly with our vision at Kuku FM.”
"Our storytelling OTT platform has experienced exceptional growth in our southern user base, with over one million monthly active subscribers from these regions, now accounting for 35 per cent of overall platform engagement," shared Kuku FM VP of revenue growth Sachin Singh. The demand for southern language content has also seen a dramatic rise, with a five times increase in monthly new subscriber additions over the past year.
Dulquer stated, “Kuku FM is doing something truly innovative by reinventing storytelling in a way that blends tradition with modernity. As someone who finds stories to be central to my craft and passion, I’m thrilled to be part of a journey that celebrates the soul of south India’s storytelling legacy while making it accessible for today’s generation.”
Are the south Indian folks listening?
