MUMBAI: Essilor, the world leader in spectacle lenses, unveiled a new brand campaign for its Crizal brand of lenses.

Starring Shruti Haasan and Arjun Kapoor, the youthful new campaign demonstrates how Crizal lenses offer you the clearest vision.

Essilor India COO Ramachandran P says, “Life can take you on many journeys, be prepared for whatever comes your way with Crizal lenses. Our business serves an essential purpose, improving lives by improving sight.  And when it comes to  Crizal, we deliver what we promised, clarity like no other. Today, youthful Indians are more active and want the best when it comes to eye care. Through our latest ad, we have communicated this growing lifestyle. To rope in Shruti Haasan and Arjun Kapoor in our new avatar was an ultimate choice; as they are someone who represents youthful India and at the same time appreciate quality of eye care.”

Actor Arjun Kapoor on his association with the brand says, “Eye care is a critical aspect of my everyday life. While eyewear has become a fashion essential today, choosing the right lenses is critical for our visual health. I always look to buy products that stand out, are stylish and have a great value for money. Thus, it was an easy decision to associate with the brand as it’s clearly the best that makes you see better, look better and feel better. Brand Crizal is the world leader in spectacle lenses and I am excited about our new association.”

The charming piece of communication is clearly the best, says actor Shruti Haasan on her association with the brand. She confesses, “I am quite dependent on powered lenses, thus, eyeglasses are an integral part of my life and constant wear. This makes Crizal a truly preferred choice for me. It provides a carefree spectacle experience, allowing me to enjoy every bit of my life’s adventures with maximum visual impact. I am happy to be associated with a brand, which is at the forefront of innovation, R&D processes and optical technologies, thus, doing the utmost to improve and help maintain people’s visual health. It delivers, what it promises.” 

Essilor India is a 100 per cent subsidiary of Essilor International and 2018 marks its 20th year since its advent in India.

The company, which distributes products in more than 100 countries, has 28 production plants, more than 450 prescription laboratories and cutting and mounting centres as well as several research and development centres worldwide.