Mumbai: Credit card payment platform Cred is back with its latest campaign for IPL 2022 - 'Cred: Play it different.' And this time the brand does a throwback of a much familiar 90’s ad for Nirma detergent bar, featuring actor Karisma Kapoor in the role of the original ‘Deepikaji.’

Conceptualised and written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi, the ad introduces the platform's new feature - Cred bounty.  The ad film was produced by EarlyMan Films and directed by Ayappa. Karan Malhotra has composed the music for the film.

To set the tone of the campaign right, the film has Kapoor promoting Cred bounty, rejecting all other offers, in a scene-to-scene recreation of the original classic 90’s Nirma ad. The creative serves up an instant dose of nostalgia for those who have grown up watching the older ad on Doordarshan,

“IPL with Cred is a platform for us to work with iconic celebrities in the most creative and twisted ways possible,” said the director of the film Ayappa. “I hope the audience enjoys Cred’s latest ad as much as they have in the past.”

“This year, we want to encourage Cred members to invite their friends & family to win big with Cred,” said Cred founder Kunal Shah. “We have launched Cred bounty which lets members invite their contacts to play and win exciting jackpots.”