MUMBAI: Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

The mascot was conceived and developed by Olstream. It is designed to appeal to the discerning customers who enjoy snacks on-the-go, that are delectable, yet healthy. A fundamental part of the designing process was to create a unique and memorable mascot. The mascot is named Crispy and he elucidates the brand ethos of premium quality and 10 Exotic Flavours.

Greendot Health Foods Limited (Cornitos) director Vikram Aggarwal, said “With the unveiling of our maiden mascot Cornitos unfolds an exciting new chapter in its growth trajectory. The mascot has been designed to strengthen the brand connect and accelerate the company’s growth further. We hope this will help us build recall value in the minds of the masses and will also increase the reach of the brand.”

Moodboard – The Cornitos Mascot launch: It was imperative to establish connect in the minds of the consumers. Crispy, that looks like a nacho crisp pack is designed to look active, healthy and sporty, a friend everyone loves to have.

TVC link: https://drive.google.com/file/d/0B_VS1Vir7CewbFN0cXJQci1vR3c/view

Cornitos, flavored Tortilla Chips is the largest brand in the Nacho Crisps category in India. It is made by the Mexican Lime-Treatment process of making traditional masa using Stone Ground non-GMO Corn. Cornitos is 100% corn snack, Gluten Free, Zero Cholesterol, Zero Trans Fats.

Greendot Health Foods, established in May 2009, is the manufacturer of Cornitos Nachos Crisps. It was the first company to launch Tortilla Crisps in Indian branded snack food category.