MUMBAI: Colgate-Palmolive (India), the market leader in oral care in India, in celebration of Independence Day, partnered with Robin Hood Army to serve five million people across the nation for its #Mission5 campaign. A zero-funds organisation, Robin Hood Army works to help the less fortunate, by providing surplus food from restaurants and communities.

The week-long #Mission5 campaign that started on 10 August and culminated on India's 73rd Independence Day, provided 6.3 million people across 867 villages and 112 cities with dry food supplies along with Colgate Strong Teeth toothpaste packs, reiterating Colgate’s commitment to Keep India Smiling.

Through this partnership, Colgate reached out to people across the geographies of Rajkot, Amravati, Indore, Kanpur, Ambala, Jammu, Agartala, Belgaum, Vizag and Siliguri, among others.

In line with Colgate’s belief that ‘Everyone deserves a future they can Smile about’, this partnership with Robin Hood Army, is a small but significant step to add value to the lives of people.

Speaking about the partnership, Robin Hood Army - Mumbai Chapter, Deepak Singh said, “It has been our pleasure to partner with Colgate for our #Mission5 campaign. They have contributed to the success of this initiative and we look forward to associating with them in the future.”