MUMBAI: Finish, Reckitt Benckiser’s No.1 Auto-dishwashing detergent brand worldwide, today announced a mega launch in the Indian market in partnership with its global partner Bosch Household Appliances.

While, Finish has introduced a range of tablets specially designed for auto-dishwashers, keeping in mind the Indian washing needs, Bosch has also designed India specific dishwashers keeping in mind the Indian cooking style that leads to oily kadhai with tough stains to clean.

Model-actress Shanvi Srivastava unveiled the product range and the “#NoMoreDishStress” campaign by gifting a brand-new dishwasher for her mom to liberate her from dishwashing related stress.

At the event, RB Hygiene Home marketing director, south Asia Sukhleen Aneja said, we’d like to ignite a dishwashing revolution in India by helping families experience a new level of clean that handwashing dishes can never give. The dishwasher market in India stood at $30 million in 2017 and it is expected to reach $45 million by 2023.  #NoMoreDishStress celebrates the technology of Finish tablets together with the Magic of Bosch dishwashers washing dishes that clean with water at 70 Degree Celsius to give consumers a never before hygienic clean.

BSH Household Appliances MD and CEO Gunjan Srivastava said, “Globally, Bosch has been the pioneer in dishwashers category. While the dishcare category is still at a nascent stage in India, we believe that the category presents a massive opportunity to scale. In the coming years, we plan to build and shape the dishcare category by helping Indian households reimagine dishwashing, with localised features perfected for Indian utensils, a robust route-to-market strategy as well as through collaboration with our global partner, FINISH. The #NoMoreDishStress campaign aims to educate consumers about dishwashers and its role in simplifying their busy lives by providing them convenience coupled with hygienic dishes which are 99.99 per cent germ-free.”