Mumbai: Meetha, by Radisson the cherished name in traditional Indian sweets is thrilled to announce the grand opening of its newest stores in Borivali and Bandra. A unique and heartwarming campaign curated by BlackCab Agency Network called ‘Badhai Ho, Mithai Lo’ with a “Meetha Man” a curated character for the campaign is all set to spread joy to the busy citizens of Mumbai.

BlackCab meticulously planned and executed a comprehensive campaign for the Meetha store launch that included striking hoardings, impactful moment marketing, and captivating digital content. Additionally, BlackCab has revamped Meetha’s packaging, giving it a fresh and vibrant look that aligns with the brand’s celebratory spirit. The engaging narrative sees Meetha Man surprising strangers with delicious treats, turning their initial confusion into moments of celebration. The campaign further highlights Meetha’s mission to bring people together by the universal love for sweets.

“At BlackCab, we aim to create campaigns that resonate with people and evoke genuine emotions. With the introduction of Meetha Man and the ‘Badhai Ho, Mithai Lo’ campaign, we aim to spread joy and celebrate the essence of Indian sweets. We believe this campaign will not only enhance Meetha’s brand presence but also bring smiles to countless faces across the city.” said BlackCab Agency Network founder and director Siddhartha Singh.