MUMBAI: Bajaj Finserv has launched a TVC campaign to drive awareness around width of products offered through its lending, life insurance and general insurance arm.

The third phase of ‘Think It. Done’ campaign highlights the set of possibilities in every individual’s life thereby giving a solution to convert the thought into reality. It urges consumers to not only aspire for a better lifestyle but also offer means and resources to live a better lifestyle. The TVC reflects the core proposition of the group of making customers' life hassle-free through its innovative products.

The campaign rolled out on 21 February and is conceptualised and executed by Leo Burnett. The campaign is targeted across all digital platforms and will continue till March 2018.

Bajaj Finserv through it group companies, offers a gamut of products in finance, insurance and investment segments. These products cater to consumer life journey at various stages enabling them to uplift the standard of living with an ease.

Bajaj Finserv extends the width of the product portfolio through its life and general insurance arms. Bajaj Allianz Life Insurance caters to every segment and age-income profiles and has a strong life insurance portfolio that caters to all kinds of customer needs. Bajaj Allianz general insurance offers a wide range of non-life categories like four-wheeler and two-wheeler, health, home, cyber safe etc.