MUMBAI: Bajaj Finance, the lending arm of Bajaj Finserv has launched the digital campaign to drive awareness around its EMI Network.

The campaign aims towards highlighting the wide range of product categories on the platform along with instant and hassle-free financing options.

The new campaign takes forward the brand proposition of Bajaj Finserv towards making consumer’s life pursuits hassle-free. It builds on the brand’s endeavour to offer best-in-class shopping experience to its consumers through a no-cost EMI option on a gamut of products ranging from electronics, appliances, smartphones, home décor, groceries to fashion, travel, fitness, sports and lifecare.

The film has been conceptualised and executed by LEO Burnett, Mumbai. Digital videos supported by related content will be targeted across all digital platforms. The campaign will be live till 10 August 2018.

Bajaj Finserv’s EMI network is India’s fastest growing EMI Network that brings together hassle-free payment options and over 60,000 stores spread across 1300+ cities in India. This robust network of sellers offers its customers the option to buy over 1 million products in over 30 categories on easy EMIs. This includes consumer durables, digital products, lifestyle products and new categories like groceries, holiday packages and lifecare surgeries like bariatrics, knee replacement and hair transplant.

The Bajaj Finserv EMI Network Card works like a pre-approved loan and comes with no hidden charges. Offered through Bajaj Finance Limited, it allows payments through No Cost EMIs – which means no more exorbitant interest. Currently, there are over 7.1 million Bajaj Finserv EMI Network card-holders.