MUMBAI: Bajaj Allianz General Insurance has launched a one-month digital campaign #HealthKaNotification, to create awareness about the importance of Health Insurance amongst consumers.

Conceptualised and executed by WATConsult, the campaign was unveiled with a video featuring an interesting fictional conversation amongst the organs of our body on a WhatsApp group.

The unique vertical video consists of quirky messages among the different organs of the body like liver, lungs, lips, eyes, brain and heart about their owner – Rahul. Within a week of going online, the video received over 210,000 views and reached out to 380,000 + people.

WATConsult CEO and founder Rajiv Dingra says: With the trend of vertical video emerging, we decided to use it for this campaign. The format is true to the user’s experience on mobile as it fits across the screen, thus providing a seamless experience. In the next phase of the campaign, we will using a lot of features that are native to platforms like Facebook.”

Speaking from Bajaj Allianz General Insurance digital sales and marketing SVP Sourabh Chatterjee said, “We believe in constantly enhancing customer experience and providing value to our customers through targeted information – that is relevant and something that they can easily identify with. As a platform, Social Media has been a powerful tool for us, where we have run campaigns with social messages and ones where the content is packaged in such a way that it is easily understood by our target audience. This is our humble attempt at saying ‘we care’ and in taking our customer relationship beyond the realm of only providing insurance solutions. It truly embraces our motto, which is – ‘Relationship beyond Insurance."