NEW DELHI: PNB MetLife has launched a campaign #BaatonMeinMatAana (don’t get carried away by talks), to educate and protect consumers against financial cybercrime.

Conceptualised by L&K Saatchi & Saatchi, the campaign comprises a three-part video series featuring actor Anup Soni, of Crime Patrol and Balika Vadhu fame. The films showcase how Soni responds to fraudulent callers, who are contacting insurance customers with offers like interest-free loans or other special benefits, in order to obtain his confidential financial information.

PNB MetLife CMO Nipun Kaushal said, “Insurance is an industry built on trust and as a customer centric organisation, it has always been PNB MetLife’s priority to protect its customer's best interests and shielding them from potential financial loss. In addition to these videos, we are engaging our agents to help grow consumers’ awareness about this issue.”

The campaign will run on TV, social media, email and other digital platforms.