MUMBAI: TVS Motor Company has roped in Amitabh Bachchan as the brand ambassador for its two-wheeler brand TVS Jupiter. This is the first time that Bachchan will be endorsing an automotive brand in the two-wheeler segment.

The company expects this association with Bachchan to add further value to the brand.

A new commercial featuring Bachchan will soon be rolled out, which has been directed by Shoojit Sircar and built around the festive season.

TVS Motor Company president and CEO K N Radhakrishnan said, “Amitabh Bachchan is held in high esteem in the hearts of India. He embodies the fact that success comes from talent that is nourished with great diligence, character and the spirit of wanting to do ‘Zyada’. This is the philosophy behind TVS Jupiter, ZyadaKaFayda, which we are confident will resonate across India, especially when it is propagated by Shri Bachchan himself. We are very happy to welcome him into the TVS family.”

Bachchan added, “It is an honour to associate with TVS Motors, especially, with its flagship scooter brand - the TVS Jupiter. I felt very welcome, and at home here. While we are working on some very exciting things, the first campaign is looking very good and I am sure will be liked. I look forward to a fulfilling association with the brand. To all members of the TVS Jupiter family, I would like to convey my warm greetings for very happy and prosperous festive season.”

The scooter is available in two variants - TVS Jupiter and TVS Jupiter ZX.