MUMBAI: Aegon Life Insurance, India’s digital insurance company, recently rolled out its video series campaign named ‘AEGONs of Business’, to bring forth the journey of entrepreneurs who took the unconventional path towards success. The video series was launched today in conjunction with BloombergQuint and will feature entrepreneurs such as Purplle.com founder Manish Talreja, No Broker.in founder Amit Agarwal, Gozoop founder Ahmed Aftab Naqvi, Chumbak founders Prabhakar and Shubhra Chadda, Rakyan Beverages founder Anuj Rakyan.

Commenting on the launch of the series Aegon Life Insurance DVP marketing Mandeep Singh Gulati said, “We are in the business of life insurance where we always encourage our customers to secure their future so that available resources can be pooled in to fulfil present aspirations. By making them financially secure we aim to inculcate a ‘never stop’ attitude in them. AEGONs of Business is our way of bringing to the fore inspiring stories to motivate new age Indians.”

In a culture that either treats entrepreneurs as heroes to be emulated or abject failures, this show aims to honour the spirit of entrepreneurship, which embraces both of these experiences as transient, and very much a part of the game with a 'never stop' attitude towards growth.

The interview series will be led by by Govindraj Ethiraj, a versatile and renowned Indian business journalist. The series is unique as it focuses not just on what “worked” for these entrepreneurs in their journey, but on what didn’t and how they overcame the challenge.