Mumbai: Aditya Birla Health Insurance Co. Ltd (“ABHICL”), the health insurance arm of Aditya Birla Capital, India’s leading, well-diversified financial services provider, has launched the innovative #LetsFaceIt campaign, aimed at revolutionising heart health awareness across the country. As World Heart Day approaches on September 29th, this campaign encourages Indians to look beyond appearances and take proactive steps toward improving their overall health.

At the heart of this initiative is ABHI’s Activ Health app, featuring state-of-the-art face scan technology. With just a quick selfie, users can instantly gain crucial insights into their heart health, turning an everyday photo into a powerful health assessment tool.

The #LetsFaceIt challenge is set to create a buzz across multiple platforms, as ABHI invites individuals from all backgrounds to share their heart health scores. To amplify this movement, ABHI has teamed up with well-known influencers who will share their scores, inspiring their followers to join the challenge and prioritize their heart well-being.

Extending beyond social media, the campaign adopts a comprehensive multi-channel strategy that includes emails, WhatsApp, and the Activ Living platform to spread heart health awareness. Additionally, ABHI has placed QR codes in multiple washroom mirrors,  allowing individuals to quickly scan and assess their heart health, making it more accessible than ever.

Running from 12 September to 29 September the #LetsFaceIt campaign aspires to spark a national conversation around heart health. Combining cutting-edge technology with widespread engagement, this initiative aims to redefine how Indians view and manage their heart well-being.