MUMBAI: Voting is not taken seriously enough in India. The poor turnout on voting day is proof of this lack of interest.  In this context, ACC along with 82.5 Communications decided to create a digital video that makes a difference.

82.5 Communications chairman and chief creative officer Sumanto Chattopadhyay said, “The film was meant to inspire and convince the general population that every vote counts and it has the power to change the future.”

In this context, the film not only communicates that one vote can bring the right candidate into power, but that it can also lay the foundation for future policies and charter the nation towards progress. The key focus of the film was to show the power of a vote.

ACC chief marketing officer Ashish Prasad said, “Our brand philosophy is to inspire people to do extraordinary things and become a driving force in creating a confident future for our nation. Through this film, we wanted to encourage them to do some kamaal by casting their vote.”

ACC as a brand, has always owned equity and trust in the cement market. In this context, we felt it was imperative to engage with a new generation, be it home building or voting for a better future.