Mumbai: Donear Group has stepped into the spotlight to revolutionise the world of fashion with ‘Freedom To Move’, a musical sensation. Featuring the dynamic trio Tiger Shroff, Natasha Bharadwaj and Jannat Zubair Rehmani, the track launches Neo Stretch Fabric, the world's best four-way stretch fabric, promising freedom with every move.
Directed by renowned music video director Mihir Gulati and produced by DreamsVaultMedia and BANG ON Films for Donear studios, the launch is a star-studded celebration of entertainment and fashion. Donear Group, the textile marvel and the largest manufacturer of 4-way stretch fabric in India, brings a unique rhythm to freedom in movement with this textile innovation, delivering unmatched breathability, flexibility, and comfort, setting a new standard in the market.
Indiantelevision caught up with Donear Industries Ltd managing director Rajendra V. Agarwal where he shared some details regarding the collaboration and beyond..
Edited excerpts
On the decision to collaborate with Tiger Shroff, Natasha Bharadwaj, and Jannat Zubair Rehmani for the 'Freedom To Move' campaign
The decision to collaborate with Tiger Shroff, Natasha Bharadwaj, and Jannat Zubair Rehmani for the 'Freedom to Move' campaign was inspired by their influence and resonance with our brand's ethos. Tiger Shroff, our esteemed brand ambassador, perfectly represents agility and versatility, aligning with the campaign's core message of Freedom To Move.
Natasha Bharadwaj and Jannat Zubair Rehmani, as featured artists in the music video, bring their unique styles and energy, further enhancing the campaign's narrative and making it relatable to our diverse audience.
On Neo Stretch Fabric differ from other four-way stretch fabrics available in the market
Neo Stretch Fabric stands as the epitome of innovation and quality among 4-way stretch fabrics. As the largest manufacturer of 4-way stretch fabric in India and a key supplier to renowned brands in Europe, we ensure that Neo Stretch surpasses international standards. With its superior feel, fall, bounce effect, and sheen, it sets a new benchmark in the fabric market. It offers unmatched breathability, extra stretch for enhanced comfort, and superior shape retention after stretching. Available in various blends, including P/V, P/C, Cotton, Wool blends, and 100% Wool fabrics, Neo Stretch caters to diverse needs in suiting and shirting fabrics, positioning it as the world's best 4-way stretch fabric.
On elaborate on the specific features and benefits of Neo Stretch Fabric in terms of breathability, flexibility, and comfort
Neo Stretch Fabric redefines comfort in the textile industry, offering unparalleled breathability, optimal air circulation and moisture-wicking properties. This extraordinary fabric is the result of over 5000 hours of intense research, development, and testing. It utilizes four-way stretch technology to provide unrestricted movement and superior comfort, ensuring that wearers experience freedom of movement without compromising on style.. With its exceptional shape retention and durability, Neo Stretch remains the preferred choice for discerning consumers seeking the perfect blend of performance and luxury.
On sharing some details about the production process of Neo Stretch Fabric and any technological innovations involved
The robust production process of Neo Stretch Fabric showcases our continued commitment to excellence and innovation. Our highly skilled teams have dedicated thousands of hours to research, development, and testing, ensuring that Neo Stretch Fabric meets the highest standards of quality and performance. Utilizing advanced weaving and finishing techniques, we have perfected the art of creating fabric that not only stretches but also retains its shape and durability over time. Our sharp focus on sustainability and quality assurance ensures that Neo Stretch Fabric not only meets but exceeds the expectations of our customers and partners worldwide.
On strategies to ensure that you reach a wide audience
Our simple approach to reaching a broad audience and establishing ourselves as a top choice among fashion designers and consumers revolves around three key elements: innovation, quality, and brand resonance. Through strategic collaborations with influential personalities like Tiger Shroff and targeted marketing campaigns,we aim to amplify our brand's visibility and connect with diverse consumer segments. This is going to be a Digital First campaign supported by other ATL & BTL mediums. Also, by leveraging our extensive network of wholesalers and retailers across the country, we ensure that Neo Stretch Fabric is readily accessible to consumers seeking superior quality and performance in their apparel choices.
On sustainability initiatives you adhere to in the manufacturing of Neo Stretch Fabric
At Donear Group, we are deeply committed to sustainability, and it forms the cornerstone of our manufacturing processes. We prioritize the use of eco-friendly materials and adhere to stringent environmental standards to minimize our carbon footprint. Through initiatives such as reducing water consumption, minimizing waste generation, and investing in renewable energy sources, we strive to create products that not only meet the highest standards of quality but also uphold our commitment to the environment.
On the long-term goals and aspirations for Neo Stretch Fabric within the global fashion market
Our long-term goals for Neo Stretch Fabric within the global fashion market revolve around innovation, expansion, and excellence. We aspire to position ourselves as the undisputed leader in the 4-way stretch fabric category, recognized for its unparalleled quality, performance, and sustainability. With continuous research and development, strategic partnerships, and customer- centric initiatives, we aim to solidify Neo Stretch Fabrics position as a preferred choice among fashion designers and consumers worldwide, enriching lives and inspiring confidence with every wear.
