MUMBAI: Publicis Groupe has announced the continuation of its transformation through the evolution of its solution hub leadership teams and the implementation of its regional leadership model. These moves are the next step in Publicis Groupe’s strategy aimed at breaking down silos while strengthening vertical practices.
Mark Tutssel has been named as the executive chairman of Leo Burnett Worldwide while Rich Stoddart, currently president of Leo Burnett Worldwide, is leaving to pursue a new venture.
In his new role, Tutssel will focus on creative excellence and growth, igniting the collective firepower of the global network on behalf of clients and leveraging the special culture of Leo Burnett.
Under Tutssel’s leadership as global chief creative officer, Leo Burnett has developed world-class campaigns for some of the most iconic brands and helped Samsung, McDonald’s and Coca-Cola earn the prestigious Cannes Lions Creative Marketer of the Year award. His work has helped the agency win nine Grand Prix at Cannes and consistently rank in the top five most-awarded agency networks in the world.
Publicis Groupe CEO Arthur Sadoun says, “I want to acknowledge and deeply thank Rich Stoddart for his energy and commitment to Leo Burnett’s clients, culture and people. After 23 years with the agency, Rich has decided to move on to a new professional challenge. Mark’s appointment is a profound statement of the value we place in the power of creativity. Mark will be the first creative at the helm of the agency since Leo the man. Mark is one of the most proven, admired and awarded creative leaders in our industry, and I have great respect for his passion and authority in the world of brand-building creativity.”
Tutssel adds, “I am truly delighted to assume the mantel at Leo Burnett, a global company that has the talent, the passion and the ambition to deliver the game-changing ideas our clients deserve. It is a tremendous honour and responsibility to live up to the ideals of Leo Burnett himself and deliver them in a new age of technology and opportunity.”
At Publicis Health, Alexandra von Plato, a member of Publicis Groupe’s Management Committee, is appointed CEO, responsible for leading Publicis Health’s 17 agency brands in 40 offices across the globe. Nick Colucci, who has served as CEO since 2007, will act as chairman of Publicis Health and oversee a transition period until the end of the year.
At Publicis Communications, Nick Colucci will also take on the new role of COO of Publicis Communications North America to partner with Andrew Bruce, CEO, in the transformation of Publicis Communications North America. This move comes as Andrew expands his duties to take responsibility of the Publicis Groupe North America strategy and growth team. Andrew will supervise the Groupe’s Global Client Leaders (GCL) in the region and focus on building and developing transformative solutions for the Groupe’s major clients across North America.
At a regional level, Loris Nold, currently COO of Publicis Communications APAC and MEA, is promoted to the newly created role of CEO of Publicis Groupe APAC and will oversee all of Publicis Groupe‘s operations in the Asia Pacific market. He will work closely with our leaders in the region, to drive greater integration across Publicis Groupe’s capabilities, transform its relationships with existing clients, win the trust of new ones and of course cultivate and attract the best talent across its agencies and disciplines.
Speaking about the global appointments, Arthur Sadoun mentions, “As we continue on our journey to be the market leaders in marketing and business transformation, these appointments will allow Publicis Groupe to reinforce our global practices. This is a key priority for us in order to constantly build on the quality of the expertise we deliver to our clients in a seamless way."
