Mumbai: PromotEdge, one of India's leading integrated marketing and digital advertising agencies, is pleased to announce its collaboration with Tide Water Oil Co. (India) Ltd. the owner of brand Veedol, one of India’s leading lubricant brands. This collaboration will see PromotEdge helming an extensive suite of digital marketing initiatives for Veedol.

This digital marketing mandate includes creating a strategic narrative, charting a roadmap, and managing content.

"Our team is exceptionally enthusiastic about working with a brand as esteemed as Veedol," said PromotEdge founder & CEO Saurav Agarwal. "We are confident that our unique EDGE-based approach and our deep understanding of the challenges of the automotive, industrial and infrastructural sector will allow us to provide innovative solutions and measurable results for Veedol."

Tide Water Oil Co. (India) Ltd MD Arijit Basu commented, "This partnership with PromotEdge is a part of our strategy to augment Veedol's digital presence and amplify brand visibility. We are confident that PromotEdge will be able to deliver innovative solutions."