Mumbai: Madison World, India’s largest homegrown diversified communication group, yesterday on its 36th Anniversary announced a brand refresh.

Madison World executive director Lara Balsara Vajifdar said, “We have always been pioneers in the realm of innovation and ideation. Our brand-new look and feel encapsulates our evolution and growth over the years yet retaining some of our core values”.

The new branding is a testament to the Agency’s commitment to staying at the forefront of the Advertising & Media industry. It is minimal, yet powerful; modern, yet timeless; sharp, yet approachable.

The new identity has distilled the company’s essence into a visual language that speaks volumes about who we are and where we're headed.

The centre piece of the new branding is the logo - a sleek, geometric design that symbolizes precision, creativity and forward-thinking. Its clean lines and bold typography reflect the Agency’s dedication to cutting-edge ideas and transformative solutions. It's not just a logo; it's a statement - a bold declaration of the vision for the future.

The new brand identity goes beyond just a logo. It is a comprehensive set of guidelines that define how the Agency presents itself to the world. From colour palette to typography, from brand pattern to tone of voice, every element has been carefully curated to ensure consistency and coherence across all our communications.