MUMBAI: Digital and marketing agency, Grapes Digital, has bagged the entire portfolio of integrated marketing communication for Logitech, India.

The strategic partnership will see Grapes Digital, playing a pivotal role in conceptualising multi-dimensional communication strategies, digital, creative, media buying along with brand management for Logitech.

The mandate was awarded to them after a multi-agency pitch.

Grapes Digital founder Himanshu Arya says, “We are truly honoured to have Logitech, India onboard. By pushing the barriers of innovation, our focus has always been on exceeding our client’s expectation. We are hopeful that with our core pillars, content, media and digital, we will be able to create a comprehensive digital package and drive growth for Logitech, India across new-age channels.”

The agency offers varied digital service like digital strategy and planning, digital content, creative - user experience, design and content, website/app design and development, social media marketing, search engine optimisation, experiential technology marketing, digital media - planning and buying, performance media - planning and buying and influencer marketing.