Mumbai: Day 1 of the Cannes Lions 2023, the international festival of creativity, proved to be quite a downer for the Indian contingent, with the country being unable to grab a single metal at the event.

The results for six categories were announced on day 1 – out of which India had no shortlist in three of them (Health Grand Prix for Good, Health & Wellness, and Pharma).

The three categories in which India had shortlists included:

Radio and Audio -

‘The Unheard Spotify Playlist’ by Wondrlab for Spotify

Print and Publishing -

‘Why Is This A Swiggy Ad?’ by Talented for Swiggy

Outdoor-

‘Suraksha Teeka’ by Dentsu Creative for Mortein

Winning seven metals last year, including two Grands Prix, three Silver Lions, and two Bronze Lions, on the first day of the fest - India had set hopes high. The question is - will it be able to keep the flag high this year too?