MUMBAI: In a delicious corporate pirouette, Harish Shetty—the ad world's strategic virtuoso—has landed at Buzzlab, Asia's content-led growth consulting firm, as client services director.
Shedding his Ogilvy stripes after a 12-year advertising odyssey, Shetty arrives with a portfolio that reads like a who's who of marketing mavens. His corporate catwalk includes strutting through L&K Saatchi & Saatchi, Famous Innovations, and MullenLowe Lintas Group.
"I didn't choose advertising—advertising chose me," Shetty quipped, channeling equal parts swagger and self-deprecation. “Somewhere along the way, I found my passion for data-driven marketing, and that’s been the driving force behind everything I do. The real thrill comes from seeing how ideas translate into measurable impact. What’s even more exciting is how today’s young agencies are redefining the space—bringing bold, creative thinking backed by real numbers. Brands, too, are evolving; they’re no longer just advertisers, they’re speaking the language of creators—engaging, storytelling, and building communities rather than just selling. And that’s exactly what excites me about Buzzlab. It’s a place where creativity meets strategy, where big ideas don’t just stay ideas—they turn into measurable outcomes. I feel genuinely energised by this shift in the creative and media landscape, and I couldn’t have asked for a better place than Buzzlab to be part of this shift.”
Buzzlab's founder & CEO Sindhu Biswal sees Shetty as a disruptive force. "He wants to unlearn everything, challenge playbooks," he said — music to the ears of an agency positioning itself as the rebel child of traditional advertising.
Co-founder Sushant Sadamate hints at Shetty's real value: not just strategising, but getting his hands dirty. "He'll inspire clients while delivering standout campaigns," Sadamate promised—a bold declaration in an industry often more sizzle than steak.
For Buzzlab, Shetty represents more than a hire. He's a statement: creativity must now speak the language of data, community, and measurable impact.
