MUMBAI- Mumbai’s advertising elite gathered under one roof as The Advertising Club marked a spectacular 25 years of the EMVIE Awards, widely regarded as the Oscars of the media world. The milestone edition, held at the Jio World Convention Centre on 28 March 2025, celebrated the finest in media strategy, innovation, and brand storytelling, honouring industry leaders who have redefined the advertising landscape.
With an unprecedented 1,779 entries from 33 agencies, a record-breaking feat, the competition was fierce, culminating in 443 shortlisted campaigns. The night saw a grand total of 191 winners, including 1 Grand EMVIE, 46 gold, 71 silver, and 73 bronze trophies.
Wavemaker India dominated the night, clinching the title of Best Media Agency of the Year with 665 points, while Mondelez India Foods Pvt. Ltd. took home Best Media Client of the Year with 380 points.
The coveted Grand EMVIE was awarded to Initiative Media (India) Private Limited for their innovative use of AI-driven interactive storytelling for Amazon Prime Video’s Mirzapur, bagging the trophy in the Best Media Innovation: Best Use of AI for a Media Solution category.
Other big winners included Mindshare India, finishing second with 570 points, and Essencemediacom, securing third place with 275 points.
The EMVIE for Diversity, Equality & Inclusion (DE&I) was awarded to Interactive Avenues for their impactful campaign ‘Ek Macchhli Paani Mein Gayi’ for Chhanv Foundation, shedding light on the resilience of acid attack survivors.
The Young EMVIE of the Year went to Navneet Kabra from Wavemaker India, who crafted a winning hand for Cadbury 5 Star & Cadbury Celebrations with ‘The Joker Who Got Cadbury the Winning Hand’.
Havas India, group CEO for South East, and North Asia & and The Advertising Club, president Rana Barua, said, “As we celebrate 25 years of the EMVIES, it’s a moment to acknowledge how these awards have become a true reflection of our industry’s relentless pursuit of innovation, creativity, and excellence. The EMVIES have consistently evolved to capture the spirit of transformative storytelling and the power of effective media strategies. This milestone is a tribute to the passion and dedication of media professionals who continue to raise the bar with their groundbreaking work. Congratulations to all the winners of the 2025 EMVIE Awards — your achievements are an inspiration, driving our industry forward. Here’s to the next 25 years of pushing boundaries and setting new benchmarks.”
EMVIES Committee chairperson Punitha Arumugam said, “The EMVIES have played a crucial role in shaping India's media landscape by setting new benchmarks in effectiveness and innovation. As we mark 25 years of this incredible journey, we recognize the immense talent, creativity, and strategic brilliance that elevate industry standards. This year's winners exemplify the best of what media can achieve when insights, strategy, and technology come together.”
With support from The Times of India & UltraTech Cement Limited, the EMVIE Awards 2025 once again proved why they remain the gold standard of advertising recognition. As the industry looks ahead, the only thing certain is that the future of media will be bold, boundary-breaking, and built on brilliance.
