Mumbai: Cannes Lions, the international festival that rewards creativity, began today. Indian creative agencies have put their best foot forward, and have secured a total of 57 shortlists across 18 categories as of now.

Outdoor category -

· SURAKSHA KA TEEKA - MORTEIN - DENTSU CREATIVE, Gurgaon INDIA (Design for Promotional Items)

Print & Publishing category -

· WHY IS THIS A SWIGGY AD? - SWIGGY - TALENTED.AGENCY, Bangalore INDIA (Single-market Campaign)

Radio & Audio category -

· THE UNHEARD PLAYLIST - SPOTIFY - WONDRLAB INDIA, Mumbai INDIA (Breakthrough on a Budget)

Design category -

· THE EVERYTHING BOOK - VEDANTU E-LEARNING - DENTSU CREATIVE, Gurgaon INDIA (Promotional Printed Media)

Film Craft category -

· ODE TO MUMBAI | ACKO LOVES MUMBAI |#WELCOMECHANGE - ACKO GENERAL INSURANCE - SUBHAJIT MUKHERJEE, Mumbai INDIA - HUNGRY FILMS, Mumbai (Use of Original Music)

· JSW STEEL - ALWAYS AROUND - JSW STEEL - STUDIO EEKSAURUS, Mumbai INDIA (Use of Original Music)

Industry craft category -

· UNTANGLING THE POLITICS OF HAIR - STIR MAGAZINE - FCB INDIA, Gurugram INDIA (Outdoor)

· THE EVERYTHING BOOK - VEDANTU E-LEARNING - DENTSU CREATIVE, Gurgaon INDIA (Brand & Communications Design)

· THE EVERYTHING BOOK - VEDANTU E-LEARNING - DENTSU CREATIVE, Gurgaon INDIA (Print & Publishing)

· UNTANGLING THE POLITICS OF HAIR - POSTER 1 - STIR MAGAZINE - FCB INDIA, Gurugram INDIA (Outdoor)

· UNTANGLING THE POLITICS OF HAIR - POSTER 3 - STIR MAGAZINE - FCB INDIA, Gurugram INDIA (Outdoor)

Creative B2B category -

· LAY'S SMART FARM - LAY'S - LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Effectiveness & Measurement)

· CHATPAT - SOS CHILDREN'S VILLAGES - FCB CHICAGO / FCB KINNECT, Mumbai / FCB INDIA, Gurugram   USA (Breakthrough on a Budget)

· LAY'S SMART FARM - LAY'S - LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Market Disruption)

Creative Data category -

· AIRTEL 175 REPLAYED - AIRTEL - LEO BURNETT, Mumbai INDIA (Data-enhanced Creativity)

· LAY'S SMART FARM - LAY'S - LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Data-enhanced Creativity)

· LAY'S SMART FARM - LAY'S - LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Data Technology)

· LAY'S SMART FARM - LAY'S - LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Use of Real-time Data)

· LAY'S SMART FARM - LAY'S - LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Data Integration)

Direct category –

· #BRINGBACK2011 - OREO INDIA - LEO BURNETT, Mumbai INDIA (Food & Drink)

· OR TRAVEL ON CLEARTRIP - CLEARTRIP - TALENTED.AGENCY, Bangalore INDIA  (Use of Print / Outdoor)

Media category –

· SURAKSHA KA TEEKA - MORTEIN - DENTSU CREATIVE, Gurgaon INDIA (Healthcare)

· OR TRAVEL ON CLEARTRIP - CLEARTRIP - TALENTED.AGENCY, Bangalore INDIA (Use of Print)

· SURAKSHA KA TEEKA - MORTEIN - DENTSU CREATIVE, Gurgaon INDIA (Use of Ambient Media: Small Scale)

· #NOPRESSUREDELIVERY - RALCO AUTOMOTIVE - BBDO INDIA, Mumbai INDIA (Local Brand)

· SURAKSHA KA TEEKA - MORTEIN - DENTSU CREATIVE, Gurgaon INDIA (Social Behaviour & Cultural Insight)

· THE EVERYTHING BOOK - VEDANTU E-LEARNING - DENTSU CREATIVE, Gurgaon INDIA (Corporate Purpose & Social Responsibility)

· THE MISSING CHAPTER – WHISPER - ESSENCEMEDIACOM, Mumbai / LEO BURNETT, Gurgaon INDIA MEDIACOM, Mumbai (Media Insights & Strategy)

· TRIXY CINEGAME, BRINGING ALIVE 3 LAYERS OF FUN - KWALITY WALLS TRIXY - MINDSHARE INDIA, Mumbai INDIA (Media Insights & Strategy)

· THUMBSTOPPING BEAUTY BIASES - DOVE - MINDSHARE INDIA, Mumbai INDIA (Use of Data & Analytics)

PR category -

· WHY IS THIS A SWIGGY AD? – SWIGGY - TALENTED.AGENCY, Bangalore INDIA (Community Management)

· AIRTEL 175 REPLAYED - AIRTEL - LEO BURNETT, Mumbai INDIA (Use of Events & Stunts)

· #BRINGBACK2011 - OREO INDIA - LEO BURNETT, Mumbai INDIA (Launch / Re-launch)

· TR FOR TEACHER - NAVNEET - FCB INTERFACE, Mumbai / FCB BRASIL, Sao Paulo (Cultural Insight)

Social & Influencer category –

· WHY IS THIS A SWIGGY AD? - SWIGGY - TALENTED.AGENCY, Bangalore INDIA ROOTED FILMS, Mumbai / THOUGHTLINE DESIGN STUDIO, Mumbai (Retail)

· MTV BOTHARD - MTV - DDB MUDRA GROUP, Mumbai INDIA KRDS SOFTWARE DEVELOPMENT PVT LTD, Chennai (Media / Entertainment)

· WHY IS THIS A SWIGGY AD? - SWIGGY - TALENTED.AGENCY, Bangalore INDIA ROOTED FILMS, Mumbai / THOUGHTLINE DESIGN STUDIO, Mumbai  (Innovative Use of Community )

· #BRINGBACK2011 - OREO INDIA - LEO BURNETT, Mumbai INDIA (Innovative Use of Influencers)

· THE GREAT CELEBRITY HACK - BURGER KING - LEO BURNETT, Mumbai INDIA (Innovative Use of Influencers)

· WHY IS THIS A SWIGGY AD? - SWIGGY - TALENTED.AGENCY, Bangalore INDIA ROOTED FILMS, Mumbai / THOUGHTLINE DESIGN STUDIO, Mumbai (Co-Creation & User Generated Content )

· #BRINGBACK2011 - OREO INDIA - LEO BURNETT, Mumbai INDIA  (Multi-platform Social Campaign)

· FIAMA TALKING MEMES - FIAMA - BRAND DAVID COMMUNICATIONS, Mumbai INDIA HUNGRY FILMS, Mumbai (Social Behaviour)

Entertainment category –

· AIRTEL 175 REPLAYED - AIRTEL - LEO BURNETT, Mumbai INDIA (Live Entertainment)

· AIRTEL 175 REPLAYED - AIRTEL - LEO BURNETT, Mumbai INDIA (Influencer & Co-Creation)

· CHATPAT - SOS CHILDREN'S VILLAGES - FCB CHICAGO / FCB KINNECT, Mumbai/FCB INDIA, Gurugram  USA FCB KINNECT, Mumbai / FCB INDIA, Gurugram  (Influencer & Co-Creation)

· AIRTEL 175 REPLAYED - AIRTEL - LEO BURNETT, Mumbai INDIA (Partnerships with Talent)

· TR FOR TEACHER - NAVNEET - FCB INTERFACE, Mumbai / FCB BRASIL, Sao Paulo, BASTA FILMS, Mumbai (Social Behaviour & Cultural Insight)

· AIRTEL 175 REPLAYED - AIRTEL - LEO BURNETT, Mumbai INDIA (Social Behaviour & Cultural Insight)

Entertainment Lions For Gaming category -

· MACHINEGUN MOUTH - BATTLEGROUND MOBILE INDIA GAME RESPONSIBLY - DDB MUDRA GROUP, Mumbai INDIA (Audio-visual Content)

Entertainment Lions for Sports category –

· AIRTEL 175 REPLAYED - AIRTEL - LEO BURNETT, Mumbai INDIA (Brand Storytelling)

· AIRTEL 175 REPLAYED - AIRTEL - LEO BURNETT, Mumbai INDIA (Sports Live Experience )

Brand Experience & Activation category –

· AIRTEL 175 REPLAYED - AIRTEL - LEO BURNETT, Mumbai INDIA (Launch / Re-launch)

· THE RESPONSIBLE MANHOLE - TVS MOTORS COMPANY - DENTSU CREATIVE, Mumbai INDIA (Single-market Campaign)

· THE EVERYTHING BOOK - VEDANTU E-LEARNING - DENTSU CREATIVE, Gurgaon INDIA (Single-market Campaign)

· SURAKSHA KA TEEKA - MORTEIN - DENTSU CREATIVE, Gurgaon INDIA (Corporate Purpose & Social Responsibility)

Innovation category –

· LAY'S SMART FARM - LAY'S - LEO BURNETT, Mumbai / PEPSICO, Gurgaon / CROPIN, Bangalore INDIA (Scalable Innovation)

Glass: The Lion For Change category  -

· DOVE THE BEAUTY REPORT CARD - #STOPTHEBEAUTYTEST - DOVE MUMBAI, INDIA DOVE SELF-ESTEEM PROJECT - OGILVY, Mumbai INDIA