MUMBAI: Multinational media and digital marketing communications company, Dentsu Aegis Network has acquired 100 per cent stake in a Scotland based creative agency, Whitespace.

Established in 1997, with a focus on digital and brand design, Whitespace has developed into one of Scotland’s leading and most awarded creative agencies. Currently housed with a talented team of 70 and located in Edinburgh, the agency offers specialised services in brand strategy, digital production, content and integrated campaigns spanning mobile, augmented reality and virtual reality to a diverse portfolio of clients.

Following the acquisition, Whitespace will remain a standalone agency and will add capability infill in creative services, digital and production to DAN North, in addition to making an important contribution to the Dentsu Group’s business throughout the UK.

The impact of this transaction on Dentsu's consolidated financial results for the fiscal year ending 31 December 2018 is expected to be minimal.

Dentsu Aegis Network, the Dentsu Group's global business headquarters based in London, is expanding the group's business worldwide through ten global network brands--Carat, Dentsu (Dentsu Brand Agencies), dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum--as well as through several specialist/multi-market brands.