Mumbai: CERA on Tuesday announced that it has on-boarded Wunderman Thompson as its creative partner. The mandate was one after the hotly contested multi-agency pitch.

To win this mandate, the challenge put before Wunderman Thompson was to come up with a new vision and outlook for the brand that would help position CERA better among the aspirational and discerning Indian millennials.

With capabilities in commerce, data, and technology, Wunderman Thompson India shared an integrated approach to CERA’s business and communication needs, showcasing how it can better connect with its target audience and inspire growth for the brand. The work presented involved a revived vision for the brand and category-disrupting creative ideas to bring the vision alive through various touchpoints. The first leg of the pitch campaign will go live later this year.

Commenting on the big win, Wunderman Thompson managing partner Joy Chauhan said, “At Wunderman Thompson, it is our mission to inspire growth for ambitious brands, so when we first heard the ambitions of team CERA, we knew we wanted to be their partner on their journey to take the brand to the top. We are excited to be the creative partners of this fast-growing homegrown brand and co-create the next chapter of the brand story.”

CERA joint managing director Deepshikha Khaitan commented, “At CERA, our vision is to constantly innovate to enhance our consumer experience. Taking another step towards our vision, we are glad to partner with Wunderman Thompson, who comes with a good understanding of the brand’s strategic requirements around sanitaryware and faucet categories and a creative approach to deliver the same. We look forward to a fruitful relationship.”