Mumbai: Cryptocurrency exchange Zebpay has appointed Lowe Lintas Bangalore to manage its creative duties. The scope of the agency primarily includes conceptualising the brand’s positioning and communication strategy across the digital and offline mediums.

Speaking on the onboarding, Zebpay vice president – marketing Rohit Machado said, “We are delighted to partner with Lowe Lintas as our mainline communication agency in our mission to make crypto accessible to millions of investors across India. Our combined capabilities will allow us to build meaningful relationships with our users, while allowing us to capitalise on exciting opportunities in this hyper-competitive market.”

While the industry navigates through various regulations and new challenges around advertising guidelines for this sector, Lowe Lintas will be responsible for crafting a robust communication strategy for Zebpay to navigate the brand in this competitive industry landscape, said the agency in a statement.

Commenting on the win, Lowe Lintas Bangalore executive director and branch head Sonali Khanna said, “Cutting edge products deserve out-of-the-box communication solutions. Which is why we are so excited to be playing a critical role in Zebpay's journey. While the category presents unique challenges, we believe the Zebpay – Lowe Lintas partnership has a distinct advantage with respect to product features and strategic thinking. As we've done with so many brands, we look forward to putting Zebpay ahead of the rest."