Mumbai: Witzeal, a new-age gaming technology company has appointed PR and digital agency Kaizzen as its communications partner.

According to a statement, the mandate encompasses providing strategic communications support, covering corporate reputation management, brand visibility, and crisis management across media platforms for its multi-gaming platform, Big Cash.

“We are pleased to appoint Kaizzen as our communications agency, to communicate our vision and help us position our brand as one of the robust new-age gaming technology players in the industry," stated Witzeal Technologies CEO and founder Ankur Singh. "The team has commendable experience in the gaming and tech space. We believe their expertise will help drive the brand’s communication in the right direction with the appropriate tools and strategies.”

Witzeal is establishing trends in the Real Money Gaming (RMG) segment with its wide range of games. Its flagship product Big Cash, launched in 2017 offers 17 skill-based Real Money Games (RMG) in cards, fantasy, and casual games which are developed in-house. Online real money gaming has also been witnessing an upward trend and is growing faster than other games in the country mainly due to the immersive digital infrastructure, said the statement.

"We are excited for the opportunity of working collaboratively with the team as we look forward to applying our strategic expertise to execute innovative, disruptive and high-impact PR campaigns that positively impact the business," said Kaizzen president Nikhil Pavithran. "Over the past twelve years, Kaizzen has established itself as a leading multi-practice and full-service PR and digital media agency. Kaizzen has proved to have a strong gaming portfolio and established itself as a gaming expert in the industry. The current mandate will help consolidate this practice even further.”