NEW DELHI: Wavemaker India announced it has won media mandate for India’s foremost design-led lifestyle brand, Chumbak. Wavemaker India will manage offline and online media for Chumbak.

Chumbak Design Pvt Ltd head of marketing Shazia Zafar said, “Ten years ago, Chumbak changed the retail landscape in India by introducing India inspired, well-designed products that encouraged self-expression. Today, it moves from strength to strength to build a global design-led lifestyle brand that uplifts its creative, confident, and encouraging community. The team at Wavemaker mirrors our vision for the brand, making them the perfect partner for us. We are confident that Wavemaker, with their global experience and expertise, will contribute significantly to our journey and we’re excited to have them on board”.

Wavemaker CEO-South Asia Ajay Gupte said, “Chumbak is one of the most loved lifestyle brands in India and we are thrilled to partner with them. We believe there is a huge potential to unlock and we are excited to get this opportunity to combine our expertise on creativity, data, and technology to drive the growth story for Chumbak.”  

Wavemaker India  VP Kishan Kumar MS said, “Chumbak is a truly Indian disruptor brand redefining lifestyle retail known for great design sensibilities, omnichannel presence, galloping distribution, fun personality, and great customer feedback. I always believe that working with such disruptor brands makes us push our own boundaries and thereby becoming better with collaboration. Chumbak personifies innovation & creativity and that is also the Wavemaker DNA.

The team is extremely happy to partner with Chumbak in this exciting and critical phase of their journey. Our job is to positively provoke Chumbak to grow using our expertise in media, content & technology. The future looks exciting for both of us!”

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