Mumbai: Vivanta, part of Indian Hotels Company (IHCL), has chosen VUI Live as its digital marketing agency for its property in Katra, Vaishno Devi. This partnership aims to revitalize the brand and strengthen marketing efforts in a competitive market. Efficacy Worldwide will help create innovative campaigns to enhance the brand’s visibility and consumer engagement.

VUI Live will manage the hotel’s marketing across various digital platforms. The agency will develop integrated campaigns that align with the brand's vision, ensuring a consistent message for its audience. Using a multi-channel approach, VUI Live aims to attract both regional and nationwide travelers.

VUI Live co-founder and business head Akash Manchanda said, “We’re thrilled to be part of Vivanta Katra, Vaishno Devi transformation journey. By combining technology, creativity, and strategy, this partnership is set to deliver impactful campaigns that will not only resonate with their current target audience but also bring in new travellers. With a deep understanding of the hospitality space and a proven track record of success, we aim to deliver exceptional results.”