Mumbai: Viral Pitch, an influencer marketing, research and analysis platform has announced partnering with Lotus Herbals, a beauty brand catering to complete beauty, skin, body and hair care for generations.

As per the alliance, Viral Pitch will be working towards generating brand awareness through strategic engagements with selected categories of lifestyle, fashion and beauty influencers in order to promote its skincare range of facial kits, said the statement. "In order to acquire visibility and prominence, and boost brand awareness, the agency is captivating the essence and significance of beauty by harnessing the power and brilliant reach of Instagram and Youtube," it added.

“We are excited with our collaboration with Viral Pitch, a highly creative and enthusiastic team of professionals with expertise spanning from objective led approaches to ROI centric influencer marketing campaigns. Our endeavour has been to provide and promote natural beauty" stated Lotus Herbals AGM - marketing Nimit Singhal. "We wanted to create awareness around our non toxic beauty range for the customers and expand our digital presence. Through this influencer marketing association, we hope to gain a unique proposition for our product range amongst the existing and potential  customers.“

“We are elated to announce our collaboration with Lotus Herbals, one of the market leaders in the organic beauty space and natural skin care solutions that has been impacting generations with their miraculous skin essential benefits. With the help of our influencer community, we wanted to enhance brand awareness and develop an instant occasion based brand connect with their audience," said Viral Pitch founder Sumit Gupta. "Through communications that highly emphasised upon enhancing the beauty that already exists within, the campaign has been highly welcomed amongst their followers, and loved by the audience of every generation. We really look forward to continued partnership for crafting numerous avenues for their business.”