MUMBAI: Viacom 18 Motion Pictures has partnered with Digi Osmosis for digital marketing of their upcoming movie ‘Manto’ starring Nawazuddin Siddiqui.

Manto was nominated in the recently concluded Cannes Film Festival in the Un Certain Regards category. The whole cast and crew went to attend the premiere at the festival.

The Digital Marketing kick started at the Cannes Film Festival wherein a day before the screening of the film, the teaser was launched on Facebook via a Live session with the media in India.

The teaser on digital has garnered more than 5 million views.

Viacom18 Motion Pictures marketing head Rudrarup Datta says, “For a content rich film like Manto, we wanted someone who has hands-on understanding of content and the digital marketing space and Digi Osmosis fit the bill. We had a great experience working with Digi Osmosis on ‘Toilet Ek Prem Katha’ which was one of last year’s most successful movie marketing campaigns on Digital.”

Digi Osmosis has worked on several known digital campaigns in the entertainment spectrum with movies like Padman, Kaabil, Dilwale and many more.

Digi Osmosis CEO Manish Kumar adds, “We are extremely happy to work on content rich movies like Manto as we get to explore a niche audience base that is always interested in unique and innovative content on digital platforms”

Manto is being screened at the ongoing Sydney Film Festival 2018 and will hit theatres in India later this year.