Mumbai: Veritas Reputation PR, a specialist reputation management consultancy, bagged the public relations as well as investor relations mandate for Indian Overseas Bank, following a competitive multi-consultancy pitch contested by top PR firms of India. Indian Overseas Bank is a Chennai-based nationalised bank that offers full-stack banking services.
As a part of the three-year partnership, Veritas Reputation PR will fortify Indian Overseas Bank’s positioning and broaden its audience outreach by employing comprehensive corporate communications and PR strategies. This will also include managing investor relations for the Bank, aimed at enhancing its image amongst the investors.
Speaking on the association, a top official spokesperson from Indian Overseas Bank, said, “Indian Overseas Bank with a strong history had to reinvent its brand positioning and audience outreach to meet requirements in today’s ever-changing business environment. We partnered with Veritas Reputation PR for their expertise, domain knowledge and media network across all states of India. We look forward to growing and strengthening our brand with their innovative new-age approach.”
The consultancy will take care of all facets of corporate reputation management, financial communications, national media outreach across print, electronic, and digital as well investor relations for the bank.
Veritas Reputation PR managing director Hemant Batra said, “We are honoured to partner with Indian Overseas Bank, which is one of the most esteemed public sector banks in India. This tie-up reflects IOB’s confidence in our team of domain experts and the consultancy’s deep understanding of the banking industry. We are excited to work with this prestigious financial institution, as we enhance its brand positioning and audience outreach through integrated strategic communications.”
Veritas Reputation PR running in its seventh successful business year, has a strong team of BFSI public relations specialists catering to clients across all segments and sub-segments of the financial sector. Clients include banking & lending institutions, insurance companies, mutual fund & wealth managers, private equity, non-banking financial companies (NBFC), and new-age fintechs.
