MUMBAI: The WPP’s Mindshare, a global media agency network has been confirmed as Unilever's media agency partner in the major cities of Europe, North America, South East Asia, South Asia and Africa. Omnicom media agency, PHD has been appointed as Unilever's media agency in Australia, New Zealand, China, Hong Kong and Taiwan while IPG media agency, Initiative has been appointed as Unilever's media agency partner for Latin America and Greece.

Speaking about the new engagement, Mindshare global CEO Nick Emery asserted, "Unilever is not only one of the world's largest advertisers, it is one of the most progressive. It is a great privilege and also a great reflection on our teams that we now work with Unilever in 60 markets across all continents." 

“We just celebrated 20 years of a great partnership. This news brings in a momentum to instill new thinking and adaptive way of engagement with consumers. We are completely poised to take on this challenge of discovering inventive ways of achieving key goals of Unilever,” adds Mindshare South Asia CEO, Prasanth Kumar.

The Mindshare Fulcrum South Asia head Amin Lakhani voiced, “We are delighted to continue our partnership with Unilever. As a team, we embark on creating futuristic marketing solutions for all the Unilever portfolio brands. Greater consumer engagement with content in a real time environment and bespoke integrated media planning will be our topmost priority. The team is excited to be the lead partner to Unilever in their next phase of growth”.