Mumbai: TVS Eurogrip, one of India’s leading manufacturers and exporters of two and three-wheeler tyres as well as off-highway tyres has awarded its social media mandate to creative agency, Ampersand.

"We are committed to building a strong consumer brand; growth in the digital and social media space is critical for us to win with our target audience. We are confident that Ampersand’s young and energetic team will bring fresh ideas to the table and help us build an impactful and distinctive social presence," said TVS Eurogrip GM - marketing Kavitha Ganesan.

"TVS Eurogrip is a great brand and an exciting category to build on social. Not many brands in this category believe in the power of what social could do to improve the brand value or increase market share. We are confident we could raise the bar," added Sushma Raghavan, who leads the brand team at Ampersand.