Mumbai: Confira Laboratories from the house of Encube Ethicals has roped in Tilt Brand Solutions as strategic, creative and digital agency on record for its skin-care brand, The Pink Foundry.

The brand has been launched on e-commerce platforms, along with its first digital campaign across formats.

The Pink Foundry's co-founder & head of innovation Niloni Shah said, “And which is when we turned to the professionals at Tilt Brand Solutions who on one hand have the solid experience and the expertise of having launched and grown more than 100 odd brands, and on the other hand are also contemporarily structured and staffed to manage the needs of D2C brands.”

Tilt Brand Solutions' co-founder & chief business officer Rajiv Chatterjee said, “Pun unintended, but this is a skin in the game relationship for us. We are truly proud of our partnership with Confira Labs that has resulted in the birth of this brand. We are truly confident with the launch work that is now out in the public domain; and are also extremely happy for being acknowledged so early on in the journey for having re-written the norms of brand communication in this category. This is a journey that we are most excited and most confident about."