MUMBAI: The Minimalist, a full-fledged design and digital solutions company has won the digital and social media mandate of India’s daily lifestyle brand, Tynimo. The mandate includes managing Tynimo’s social media presence, digital engagement, digital strategy and online reputation. The Minimalist will also be responsible for all digital media buying for Tynimo going forward. The account was won following a multi-agency pitch and will be handled out of the agency's Mumbai office. The Minimalist will work towards strengthening Tynimo’s digital position and differentiate its offerings from amongst competitors.

Speaking on the association, Tynimo director Vaibhav Jain said, “With The Minimalist as our digital partner, we look forward to targeting our prospective customers strengthening brand presence in India. We liked the way they approached the strategy, their ideas and the energy of the team. We are looking forward to a buzzing year ahead with them and wish them all the best.”

Speaking on the account win The Minimalist director of corporate centre Himanshu Gander added, “We're proud to partner with Tynimo in their digital journey. As a full-service digital solutions agency, we're uniquely poised to innovate creatively and efficiently in the evolving world of digital marketing. With this mandate, we look forward to helping Tynimo in engaging with the audience in the digital space. We look forward to setting new benchmarks as we synergise our efforts with those of the brand.”