NEW DELHI: French cheese brand The Laughing Cow has assigned its media duties to PHD Media.  

Part of The Bel Group, The Laughing Cow was launched in Mumbai and Bengaluru in October 2018. The brand said PHD’s data centric and uniquely innovative approach to media and communication will help amplify its presence in the Indian market.   

Fromageries Bel India commercial director Alamjit Singh Sekhon said, “India is a key focus market for the Bel Group. Our range of delicious cheese under The Laughing Cow Brand has a taste that caters to the Indian palate. The entire range is nutritious, being made from cows’ milk with added fortification. We are confident that this partnership will help accelerate our journey in India and grow the cheese category by creating impactful brand awareness.”  

PHD Media India CEO Monaz Todywalla said, “This is a major win for us, and we’re looking forward to making strides in the dynamic FMCG segment which is always an exciting prospect because of the sheer volume of opportunities out there. The Laughing Cow is an iconic cheese brand and we are delighted to win the media mandate in India. We are confident that this will be a journey of mutual growth and are eager to get started on a thoughtful, data-driven storytelling strategy for the brand.”