Mumbai: Team Pumpkin, a 360-degree digital marketing agency has bagged social media and performance marketing mandate for a healthy foods brand The Rooted Company. The mandate was won following a multi-agency pitch.

As a part of the association, the agency will create a communication strategy to take on a three-pronged objective which is to create awareness about granola - a niche market in India, and the newly launched brand and further increase its online sales, said the statement. "The account will be serviced by the Mumbai office of Team Pumpkin," it added.

“Everyone knows for a fact that they need to consume healthy food. However, given our busy lifestyle, it becomes difficult to access food that is healthy, balanced and also convenient. Granola is a very recent entrant in the Indian market and hasn’t made it to the Indian palette yet," remarked The Rooted Company founder Purvi Pugalia. "We have been doing great for the past eight months, which is when we started the brand but now is the time to hit the pedal hard. That’s where Team Pumpkin comes into the picture. Their past experience in the F&B and retail industry, their understanding of the gen-Y and gen-Z audience, and their in-depth groundwork for the pitch were the deciding factors.”

The Rooted Company started operations in July 2021 and has a presence in both offline and online stores across India, including the likes of Star Bazaar, Godrej Nature’s Basket, Foodhall, Spencer, Lulu, Amazon, and Flipkart, among others.

“F&B and startup brands are always exciting to work with. The Rooted Co has its heart in the right place, they know what they are doing and aim to change and disrupt the consumption pattern of the Indian audience," commented Team Pumpkin chief business officer and co-founder Swati Nathani. "This is what makes us a perfect fit for each other as it aligns with our own goals and philosophy. Their 'Product, Place and Price' are great and evolving. We are more than excited to help them with the last P.”