Mumbai: Taproot Dentsu, the creative agency from the house of dentsu India, was awarded the creative mandate for the forthcoming campaign of the leading tech giant, Lenovo. The agency won the mandate following a multi-agency pitch and will now service the account from its Mumbai office.

The campaign will focus on Lenovo’s smart and innovative offerings. It aims to carry the Lenovo story forward in the Indian market.

Lenovo chief marketing officer- India & South Asia Amit Doshi, said, “Taproot was quick to understand our business needs and translate it into interesting possibilities. They have a stellar track record in producing disruptive work and we are excited about working with the unit.”

Taproot Dentsu head Ayesha Ghosh added, “In an ever-evolving category, Lenovo has continued to stay ahead of the curve and we are delighted to be part of that journey. We enjoyed bringing the brief to life and we’re happy that the Lenovo team felt we had hit the nail on the head with the work we are now developing.”