MUMBAI: Swarovski, leader in precision cut crystal jewellery, has awarded its global media business to Havas Media.

Spanning across over 35 countries including India with a key focus on US, China, UK, Italy, France, Germany, Hong Kong, Korea, Australia, Canada, Spain, Mexico and Brazil, the account will cover the full range of media including social and programmatic. Havas Media will take over responsibilities from incumbent agency Zenith Optimedia from January 1, 2017.

Swarovski Communication & Media CGB SVP branding Alessandro Vergano commented saying, "As part of our commitment to the ongoing improvement of our media and marketing governance, Swarovski periodically evaluates all marketing service suppliers to ensure we maintain the best working relationships with the best agency partners. The team at Havas Media impressed us with their responsible, yet imaginative and passionate approach - characteristics that are core to our company‘s culture."

Havas Media Group global MD Dominique Delport added, "From the start we knew we had found something special – it was more than chemistry – it was a shared vision and passion. It was also clear we have a mutual focus on digital transformation. We know how important it is to keep the value that Swarovski has built up since 1895, but to also keep moving forward so that Swarovski can continue to design and deliver for the future. I know Swarovski will become one of our most valued long-term partners and we cannot wait to get started."

"Swarovski has enjoyed working with Zenith Optimedia over the last 9 years and thanks them for their commitment to great work over this time" said Alessandro Vergano, Senior Vice President Branding, Communication & Media CGB, Swarovski.