MUMBAI: Consumer electronics and home appliances brand Sujata Appliances has given Soho Square its creative mandate after a multi-agency pitch. The account will be handled out of Soho Square’s Gurgaon office.

Soho Square New Delhi SVP Dip Sengupta said, “Despite being a three (plus) decade old brand, we felt that Sujata’s story has not been told to the audience yet. Sujata’s products are unarguably the best in the category and our single minded approach will be to communicate this."

Sujata Appliances CEO Akhil Agarwal said, “We are driven by a singular vision – ‘to create without compromise’. We are a successful name across HORECAs and want to foster our credentials in household space. Soho Square came up with a perfect strategy for the brand which was in line with our vision for the brand."

Established in the year 1980, Sujata is a part of Mittal Electronics, and has been a pioneer in manufacturing of mixer juicer grinders in India. Sujata's products have a presence in more than 18 countries and its manufacturing capacity is more than 50,000 units per month.