MUMBAI: Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group.
The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL), Indiabulls Ventures (IVL), Indiabulls LED (IB LED), Indiabulls Real Estate (IBREL), and Indiabulls Pharmaceutical, Indiabulls Personal Loans, Indiabulls Asset Management Company (AMC), and Indiabulls Foundation.
Previously, Social Kinnect handled the mandate of Indiabulls Home Loans. Their result-driven media strategies and creative approach for the brand's growth on digital, was the decisive factor for them winning the mandate for the entire Indiabulls Group.
The agency will be responsible for driving and delivering the overall social media requirements of the group. The mandate includes creative strategy and execution, social media management, performance creative development, website development as well as influencer marketing.
Established in 1999, Indiabulls Group today has a net worth of over Rs 22,608 crores and their market capitalisation stands at over Rs 75,838 crores.
The group has a strong presence in the financial services, real estate, pharmaceuticals and LED sectors. It's three main independently listed companies - Indiabulls Housing Finance Limited (IBHFL) ranked 13th largest Consumer Financial Services Company globally, Indiabulls Real Estate Limited (IBREL) is the 3rd largest real estate company by net worth and assets, and Indiabulls Ventures Limited (IBVL) has been rated BQ1 by CRISIL - highest for any brokerage in India.
Social Kinnect CEO Rohan Mehta says, “It has been a pleasure working with the Indiabulls team for over two years now. It's great to see our relationship with them grow this way. Indiabulls is a challenger company that is evolving at a very fast pace, and we are excited for our onward journey of shaping the way the group will be perceived in the digital spectrum. Our endeavours will always be to ensure that we are pushing the boundaries on digital to drive great brand sentiment and devise effective digital strategies that make a business impact.”
Indiabulls Group AGM of digital marketing Ankit Banga adds, “Consolidating our communication approach and strategy across Social Media allows us to showcase the entire gamut of our offerings, whilst maintaining a common narrative for the entire Indiabulls Group.”
