MUMBAI: Television Shopping Network Shop CJ has appointed Publicis as the advertising agency following a multi-agency pitch. Publicis India will work on the strategy and creative deliverables of Shop CJ spearheading the next phase of growth for the brand.

Confirming the news, Shop CJ COO Dhruva Chandrie said, “The market environment today requires Shop CJ to collaborate with the best agencies and engage with consumers 24/7 through all relevant touch points. Publicis in its commitment to bold, brave ideas, brought on table their years of experience in the allied sector and business. Their global capabilities in advertising and digital media make them uniquely equipped to bring innovative, integrated solutions to what we’re trying to achieve."

Publicis Ambience COO Paritosh Srivastava added, "CJ is already on a terrific growth trajectory. Our task is to help them hit escape velocity even faster. We are offering them an integrated solution across mainline, digital and PR leveraging the Publicis Power of One to deliver their India ambitions."

The company, being one of the pioneers in the home shopping industry with an expertise that spans across 10 countries and a revenue of more than USD 5 billion worldwide, is now focusing on strengthening the brand and increasing regional penetration with a complete overhaul of its business and communication strategy.