NEW DELHI: Marketing Communications agency Scroll Mantra Private Limited is to do the creative designing for Cine Grand. Cine Grand is a global chain of multiplexes based in India, Bulgaria, Romania and the US and operates under the brand name ‘Grand Cinemas’ in India which is based out of Raheja Mall at Sohna Road, Gurgaon.

Scroll Mantra’s creative designing mandate would include re-branding exercise for the brand across all its chains globally. The agency would follow a strategic approach to create a unique identity for the brand in India and abroad.

It has also been awarded the Social Media Marketing Duties for ‘Grand Cinemas’ and will be working towards creating a high brand recall value along with increasing engagement through various campaigns and contests.

Cine Grand Senior Vice-President Vipul Bhalla said - “We welcome Scroll Mantra on board as our Creative Agency for India and our centres abroad. We are positive that they will be able to bring on board some key insights and enable imagery and us to create the desired brand positioning. The team is mix of enthusiastic creative and content experts which were some of the key qualities we were looking for in an agency.”

Scroll Mantra Private Ltd MD Neha Bajaj said, “We are truly delighted to win the creative design duties for Cine Grand globally. We have been successfully growing the creative design portfolio within the company and Cine Grand is an exciting brand to work with. Apart from that we will also be managing social media marketing for the brand in India. We are positive that with our expertise in creative design and a strong social media team we will be able to achieve brand’s overall communication objectives.”

Scroll Mantra is a two-year-old marketing communications agency headed solely by Bajaj. The company offers holistic communication solutions to brands encompassing five broad divisions- Creative Design, Public Relations, Social Media Marketing, Digital Media Marketing and Website Development. Scroll Mantra is already working with Indian and International brands across sectors like e-commerce, restaurants, start-ups, legal, finance, fashion and lifestyle.